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Where green meets blue – sailing waters to raise eco awareness
The first ever Columbia Recyclable Regatta kicks off the Blue is the New Green campaign from Columbia Sportswear
On May 13, the Columbia Recyclable Regatta made waves in Waterfront Boardwalk, Subic Bay Freeport Zone, as teams competed with their take on man-made boats utilizing recycled materials.
With the first leg held at the Lighthouse Resort, Subic, the participants paddled a 200-meter course with their watercrafts, 80 percent of which had to be made from recycled materials – a challenge that Columbia Sportswear posed to interested individuals to incorporate a green initiative into design and creativity. As a way to embrace a more environmentally conscious way of life in the country, the Blue is the New Green campaign was created not just to be informative, but fun and energetic as well.
In line with Columbia’s movement to promote a fun lifestyle outdoors and caring for the environment, the Columbia Recyclable Regatta was the perfect event to introduce the brand’s latest campaign. The Columbia Recyclable Regatta is just the first of the brand’s planned events to raise eco-awareness in individuals, with a calendar of activities such as biking, clean-up climbs, tree planting and recycling talks in schools set by Columbia.
The Columbia Recyclable Regatta had two racing categories: all men’s and mixed. The champion took home a cash prize of 15,000 pesos and 8,000 pesos of gift certificates from Columbia. For second place, the prize was set at 10,000 pesos and 4,000 pesos of gift certificates. The third place winner won 5,000 pesos in cash and 4,000 pesos in gift certificates.
The grand prize winner in the men’s category was the team of (insert name here, age, profession) and (insert name here, age, profession). Following shortly after was the pair of (insert name here, age, profession) and (insert name here, age, profession). Rounding up the top three are (insert name here, age, profession) and (insert name here, age, profession).
In the mixed category, the winners were: (insert name here, age and profession) and (insert name here, age, and profession) for first place, (insert name here, age and profession) and (insert name here, age and profession) for second place, and (insert name here, age and profession) and (insert name here, age and profession) for third place.
Tiffany Batungbacal, Brand Manager of Columbia, was very pleased with the turn-out of the event. “I am very happy with the overwhelming response we received from organizations, companies, and other brands who also believe in our goals. This made the event so much more meaningful. We look forward to more people participating in our other efforts like in our night rides, tree planting and clean up climbs. After all, we should not only have fun in the outdoors but we should also learn how to be responsible custodians of the outdoors.”
Part of the first Columbia Recyclable Regatta program was a talk on recycling, led by Bert Guevarra President of Earthday Network Philippines. In addition to the guest speaker, celebrities Kiko Rustia and Luanne Dy were also seen at the Columbia Recyclable Regatta, enjoying the man-made boat races.
Columbia Sportswear also introduced their latest line-up of “water shoes” which can be used for both land and water activities.
Those who missed the regatta can look forward to another Columbia Sportswear event this November, with the Columbia Recyclable Regatta Trail Run, as part of Columbia’s Eco Trail Series.
The Columbia Recyclable Regatta was made possible with the efforts of SBMA, Lighthouse, Shangri-la Mactan Cebu, Gatorade, Canon, Noa, BDO, Olukai, Kickers, Quiksilver, Roxy, and High5. The event’s media partners are as follows: Cruising, Manila Bulletin, Sport’s Digest, Turista, Sun Star, Cebu Daily News, and Dispatch.
The second leg of Columbia Recyclable Regatta will be held on the 19th in Shangri-la Mactan, Cebu City. Registration fee is P2,500 inclusive of two rash guards.
Columbia Sportswear is exclusively distributed by the Primer Group of Companies, for more about the Columbia Sportswear please visit: columbia.com or visit us on Facebook Columbiasportswear Ph
About Columbia
Welcome to Columbia's Greater Outdoors, where we strive to make the outdoors fun for everyone. From the mountain peak to the neighborhood park, from the glacier to the garden, and from the Tour de France to training wheels, Columbia helps you enjoy your outdoor adventure anywhere you like to play.
Columbia Sportswear has been in the business of developing outdoor gear, equipment and apparel for more than 70 years. This is a brand that enjoys the outdoors as much as their customers, which means they know what the customers need. Being cold and wet is no fun. Blue eyes may be sexy, but blue lips aren't. And, while a sunny day is excellent, sunburn sucks. That's why Columbia Sportswear makes high-quality performance products that keep you comfortable and protected, no matter where your excursions take you.
About Primer Group of Companies
The Primer Group's network of companies is multiplying in a pace never achieved before. The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services across the Asian region namely Hong Kong, Indonesia, Japan, Malaysia, Singapore and Thailand. After 25 years of continuous and steady growth, its retail authority has grown to over 50 premium brands, 100 free-standing concept stores and over 600 consignment doors in the Asian region. The company is set to reach greater heights through its numerous milestones and marketing commendations locally and abroad. The Primer Group of Companies is also proud to have expanded its business portfolio in the area of industrial products and services. Most recently, the company also opened its first professional retail and merchandising academy. For more information about Primer Group, visit www.primergrp.com.
For more information, please contact:
Tiffany Batungbacal
Brand Manager (Columbia Sportswear)
M: +63 922.823.0699
T: +632 567.0611 local 423
E: tiffany.batungbacal@primergrp.com
Macel Abejero
PR and Events Manager
M: +63 922.843.4708
T: +632 303.1234 local 517
E: macel.abejero@primergrp.com
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